"Let's put it this way: art house theaters are vanishing. They have almost disappeared completely, and that means there's a shift in what audiences want to see. And they have to be aware of that and be realistic. It's as simple as that"

This quote by Werner Herzog speaks to the changing landscape of the movie industry. Art home theaters, which generally reveal independent and foreign movies, are disappearing, indicating that audiences are no longer thinking about these kinds of films. Herzog is suggesting that filmmakers need to be aware of this shift in audience choices and be sensible about what kinds of movies they ought to be making. He is stressing the importance of comprehending the present market and making movies that will succeed. Eventually, Herzog is suggesting that filmmakers ought to understand the altering tastes of audiences and be realistic about what kinds of films they should be making in order to succeed.