"Make sure you are the boss. I don't think I would encourage executives that work for me to blog. There can be only 1 public vision for an organization"

Mark Cuban is emphasizing the importance of having a clear and unified vision for a company. He is recommending that executives should not be blogging, as this might lead to clashing messages and a lack of clarity. He is suggesting that the leader of the company must be the one to communicate the general public vision, as they are the ones who are eventually accountable for the direction of the organization. This quote is a reminder that the leader of a company should be the one to communicate the general public vision, which executives should not be blogging or expressing their own opinions openly. This will help ensure that the organization is unified which the public vision is clear and consistent.