"Many a small thing has been made large by the right kind of advertising"

This quote by Mark Twain speaks with the power of advertising and marketing. Advertising can be utilized to make something tiny seem bigger than it is. This can be an item, a service, and even a suggestion. Advertising can be used to develop a buzz around something, to make it seem more important than it is. Marketing can also be utilized to create a feeling of seriousness, to make people seem like they need to act now or miss out. Marketing can be utilized to produce a sense of exclusivity, to make people feel like they are part of something special. Marketing can additionally be utilized to create a sense of count on, to make people feel like they can rely on a product and services. In other words, advertising can be made use of to make something little seem bigger than it is.