"Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates"

This quote by Nicolas Roeg talks to the importance of marketing in company, however likewise the requirement to maintain a balance between marketing and other aspects of the business. Roeg is suggesting that marketing should be utilized as a tool to assist business reach its objectives, however it must not be the sole factor that determines the instructions of business. He is highlighting the need to think about other elements such as consumer feedback, market patterns, and the total vision of the business. By doing so, the business can ensure that its marketing efforts are in line with its total objectives and goals. Roeg's quote is a suggestion that marketing need to be used as a tool to help the business reach its objectives, however it ought to not be the only factor that dictates the direction of business.