"Mass demand has been created almost entirely through the development of advertising"

This quote by Calvin Coolidge speaks with the power of advertising in producing mass need. Advertising has the capability to create a need or desire for a product and services that might not have existed in the past. It can influence individuals's opinions and form their purchasing decisions. Advertising can likewise develop a sense of urgency, making people feel like they need to act now or miss out on a fantastic opportunity. Advertising can also produce a sense of commitment, making people more likely to go back to a specific brand or item. Marketing can likewise create a sense of community, making individuals feel like they become part of something bigger. All of these aspects can add to the development of mass demand. Marketing is an effective tool that can be utilized to develop need and drive sales.