"Mommy, why does daddy cuss the TV and call it Howard?"

This quote is most likely referring to the famous American sportscaster, Howard Cosell. Cosell was understood for his outspoken and often questionable commentary on sports, which typically made him criticism from audiences. The quote is likely describing a scenario in which Cosell's commentary has actually outraged a viewer, who is now revealing their frustration by calling the television "Howard" in recommendation to Cosell. The quote is likely implied to be amusing, as it implies that the viewer is so upset with Cosell that they are getting their frustration on the tv. It also implies that Cosell's commentary is so effective that it can evoke such strong emotions from viewers. Eventually, this quote is a funny method of highlighting the impact that Cosell had on audiences.