"My goal was never to make Facebook cool. I am not a cool person"

Mark Zuckerberg's quote reflects his modest attitude and his absence of interest in being viewed as "cool". He is not interested in being seen as stylish or trendy, however rather with producing something that works and advantageous to individuals. He is focused on the functionality of his work, instead of the perception of it. He is not attempting to make Facebook cool, but rather to make it a beneficial tool for people to connect and share info. He is not attempting to be seen as an innovator, but rather as a creator of something that works and helpful to people. His quote shows his commitment to developing something that works and useful to people, rather than something that is viewed as stylish or fashionable.