"Mystery makes movie stars! If you see someone on the cover of the weeklies all the time, why would you want to pay to see them in a movie?"

This quote by Sophia Bush speaks to the power of secret in developing movie stars. She recommends that if an actor is constantly in the public eye, there is less incentive for people to pay to see them in a movie. Rather, she suggests that mystery is what draws people in and makes them wish to see a film. By keeping a certain level of secret around a star, it creates an air of intrigue and excitement that can draw individuals in and make them want to see a movie. This quote speaks to the power of secret in creating film stars and how it can be used to draw people in and make them wish to see a film.