"One Ad is worth more to a paper than forty Editorials"

This quote by Will Rogers is referring to the value of advertising in papers. He is suggesting that one advertisement in a newspaper is worth more to the paper than forty editorials. This is due to the fact that ads bring in earnings for the paper, while editorials do not. Marketing is a major income for papers, and it is essential for their survival. Without it, papers would not have the ability to pay their staff or cover their expenses. Therefore, it is easy to understand why Rogers thinks that one advertisement deserves more to a paper than forty editorials. He is emphasizing the importance of advertising for newspapers and the worth it gives them.