"One does not set out with the idea that I've just had a great idea and now I'm going to go and carry it out. Almost all art that's made like that doesn't go anywhere"

In this quote, artist Anish Kapoor is highlighting the significance of not approaching art with a preconceived idea or strategy. He recommends that when one sets out to create with a specific idea in mind, the end result typically falls short and does not reach its full capacity. Rather, Kapoor motivates artists to allow their imagination to stream easily and to let their concepts develop naturally. He believes that this method causes more effective and impactful art. By turning down the notion of a predetermined concept, Kapoor challenges artists to embrace the unknown and to trust in the innovative procedure.