"Our belief is that it is a basket of well-diversified companies that are playing the Internet, but are not direct Internet companies"

In this quote, John Zimmerman is revealing his belief that a successful financial investment strategy includes investing in a range of companies that are associated with the Internet industry, however are not entirely concentrated on it. This indicates that the companies might have a presence on the Internet, but their primary company is not based upon the Internet. By diversifying the financial investment portfolio in this method, it lowers the risk of relying exclusively on the volatile and unpredictable nature of the Internet market. This technique allows for a more stable and potentially lucrative financial investment strategy. In general, Zimmerman is stressing the importance of balance and diversification in buying the Internet market.