"Our only competition in the theater is boredom, because if I'm bored with a play, if I'm revolted by a play on stage, with the Broadway prices, especially today, I'm going to walk out and not come back and pay that price again"

This quote by Jerome Lawrence speaks to the importance of creating interesting and captivating theater. He emphasizes that the only competitors in the theater is dullness, since if the audience is tired or revolted by the play, they will not come back and pay the expensive Broadway rates. This quote highlights the requirement for theater to be entertaining and stimulating in order to draw in and keep an audience. It likewise talks to the high expense of Broadway tickets, and how the audience should be satisfied in order to validate the cost. Lawrence's quote is a tip of the value of developing quality theater that will keep the audience engaged and amused.