"Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting"

Paul Rand's quote speaks with the significance of style in the modern-day world. Designers are charged with the challenge of taking a variety of diverse elements and making them into something cohesive and meaningful. This needs a good deal of creativity and ability, as the designer should have the ability to identify the relationships between the aspects and produce something that is both aesthetically enticing and significant. Designers need to likewise have the ability to interact their concepts successfully, as the end item must have the ability to convey the desired message. Designers need to be able to believe outside the box and create innovative services to intricate problems. Ultimately, the designer's job is to bring order to chaos and create something that is both visually pleasing and meaningful.