"Salesmanship, too, is an art; the perfection of its technique requires study and practice"

This quote by James Cash Penney highlights the significance of salesmanship as an art form. He recommends that, like any other art, it needs study and practice in order to perfect its strategy. This suggests that salesmanship is not something that can be mastered overnight, but rather needs dedication and effort. It also suggests that salesmanship is an ability that can be developed and improved in time. This quote is a suggestion that salesmanship is a crucial ability to have, and that it deserves investing effort and time into refining it. It is a pointer that, with the correct amount of dedication and practice, anybody can become an effective sales representative.