"Second, we have to make the most of the strengths we have, the amenities that many of our competitors cannot replicate. But again, those advantages won't mean much if we don't do a great job with the basics of our business"

This quote by Gerard Arpey is stressing the value of taking advantage of the strengths and benefits that a company has more than its rivals. He is suggesting that having these advantages is not enough, which business needs to also do a fantastic job with the basics of their organization in order to achieve success. This indicates that business should focus on supplying quality product or services, along with excellent customer support. It is also essential to ensure that business is well-managed and that the staff members are well-trained. By doing these things, the business can maximize its strengths and benefits and succeed in the long run.