"So it's really for us about new products, because we have released a lot of new products"

Sanjay Kumar is likely describing the requirement for his company to concentrate on new items. This might indicate that the company has actually released a lot of brand-new products recently, and they require to concentrate on continuing to establish and launch brand-new products. This might be in response to customer need, or to remain ahead of the competition. It might likewise mean that the company is aiming to broaden its product offerings and needs to focus on creating new products to do so. Whatever the reason, it is clear that Sanjay Kumar is highlighting the value of brand-new products for his business. He is likely encouraging his group to focus on developing and launching new items in order to stay competitive and satisfy customer needs.