"So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on"

This quote by Richard Branson talks to the idea that life is a discovering procedure. He is suggesting that if he has a negative experience with an airline company, he can utilize that experience to produce something much better. This talks to his entrepreneurial spirit and his determination to take risks. He is suggesting that if something isn't working, he can use his knowledge and experience to produce something much better. This quote also talks to his aspiration and drive to produce something that he would be proud of. He is not content to just accept the status quo, but rather wishes to develop something that he would be proud to utilize himself. This quote is a testament to the power of knowing and using that knowledge to produce something better.