"So many celebrity websites you go to are so sterile that you know they just pay somebody to do it and there's not even an ounce of them in it"

This quote by Cindy Margolis speaks to the lack of credibility in numerous celeb websites. She is recommending that many of these sites are created by another person, and not by the star themselves. This implies that the website does not reflect the celeb's real personality or interests, and instead is simply a generic, sterile page. This absence of credibility can be off-putting to fans, as they are not getting a real representation of the celeb. Margolis is recommending that celebrities need to take more ownership of their websites, and make them more personal and reflective of their own interests. This would make the site more engaging and fascinating for fans, and would create a more genuine connection in between the celebrity and their fans.