"Sure, it is apparent that presidents are looking at polls, but they are also stepping up on issues. President Clinton stepped up on tobacco. He shaped the polls on the tobacco issue"

This quote by Donna Shalala recommends that presidents are not only looking at surveys to identify their choices, however they are also taking effort on particular issues. As an example, she points out President Clinton and his position on tobacco. He was able to form the polls on the tobacco concern, suggesting he was able to affect popular opinion on the matter. This recommends that presidents are not just relying on polls to make choices, however they are likewise taking the initiative to make changes and shape public opinion. This quote indicates that presidents are not simply passive observers of public opinion, but they are also active participants in shaping it.