"That doesn't mean you have to have the lowest costs in the industry to succeed. But you need to make sure the activities and product attributes that increase your costs above the other guy bring in at least that much more in revenue, and hopefully more"

This quote by Gerard Arpey recommends that having the most affordable costs in the industry is not required for success. Instead, it is essential to make sure that any activities or product attributes that boost costs above the competitors are bringing in a minimum of that far more in profits, and preferably more. This means that services ought to concentrate on developing worth for their consumers, rather than simply attempting to decrease costs. By providing a product and services that customers are willing to pay more for, services can increase their revenue and stay competitive in the market. In addition, businesses should strive to develop an unique services or product that sets them apart from their competitors, as this can assist them to increase their income and remain effective.