"The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact"

This quote by Wyndham Lewis is a commentary on the power of marketing in contemporary life. He suggests that the use of superlatives in advertising has actually ended up being so pervasive that it has actually distorted our sense of value. He implies that the use of overstated language has actually caused us to lose our capability to properly evaluate the worth of things. He is vital of the way that marketing has actually become a part of our everyday lives, and how it has actually changed our perception of worth. He recommends that the use of superlatives has actually triggered us to end up being desensitized to the real value of things, which this has had a negative result on our lives. This quote serves as an alerting to be aware of the power of advertising and to be mindful of the way it can form our understanding of worth.