Business quote by David Ogilvy

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The consumer isnt a moron she is your wife
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"The consumer isn't a moron; she is your wife"

- David Ogilvy

About this Quote

This quote by David Ogilvy is a suggestion to marketers that consumers need to not be undervalued. Ogilvy is suggesting that the customer is not a fool, but rather someone who should be appreciated and understood. He is highlighting that the consumer is not a faceless entity, however rather somebody who could be your spouse, your buddy, or your next-door neighbor. This quote is a pointer to marketers to consider the consumer as a person, not just a figure. It is necessary to keep in mind that the consumer is a specific with their own needs, wants, and desires. Ogilvy is reminding marketers to take the time to comprehend the customer and to create marketing methods that are tailored to their requirements. By doing so, online marketers can create projects that are more reliable and successful.

About the Author

David Ogilvy This quote is written / told by David Ogilvy between June 23, 1911 and July 21, 1999. He was a famous Businessman from England, the quote is categorized under the topic Business. The author also have 47 other quotes.

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