"The industry does have some influence on who gets other awards. With the Mercury Prize, they don't. Jon comes from the business, but his heart is still very much in the music. Currently, we have about 12 major names that have said they want to be a part of MUDDA"

In this quote, Peter Gabriel is discussing the impact of the music market on award programs, particularly the Mercury Prize. He acknowledges that in other award shows, the industry has a say in who gets recognition, however with the Mercury Prize, this is not the case. He then praises Jon, who originates from business side of the industry, however still has a strong passion for music. Lastly, Gabriel discusses that there are 12 popular names who have actually expressed interest in being a part of MUDDA, which might possibly be a new award show or company focused on acknowledging and supporting musicians. Overall, this quote highlights the importance of keeping the music market and its awards different from outdoors influences, and the potential for a new platform to celebrate and uplift artists.