Famous quote by Marshall McLuhan

Mobile Desktop
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of a
Like

"The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology"

- Marshall McLuhan

About this Quote

Marshall McLuhan's quote is a suggestion that innovation is not just a tool, however an extension of ourselves. He is stating that the personal and social effects of any innovation are identified by the scale of the innovation. In other words, the effect of technology is determined by how much it alters our lives. For example, the invention of the telephone changed the way individuals interact, while the development of the internet changed the way people gain access to information. McLuhan's quote is a pointer that innovation has the power to shape our lives and our society, and that we ought to be mindful of the consequences of any brand-new technology.

About the Author

Canada Flag This quote is written / told by Marshall McLuhan between July 21, 1911 and December 31, 1980. He/she was a famous Sociologist from Canada. The author also have 53 other quotes.

Go to author profile

Similar Quotes

Small: Its not that we use technology, we live technology - Godfrey Reggio
Godfrey Reggio
"It's not that we use technology, we live technology"
Godfrey Reggio, Director
Small: Everyone has a right to a university degree in America, even if its in Hamburger Technology - Clive James
Clive James
"Everyone has a right to a university degree in America, even if it's in Hamburger Technology"
Clive James, Author
Small: If science fiction is the mythology of modern technology, then its myth is tragic - Ursula K. Le Guin
Ursula K. Le Guin
"If science fiction is the mythology of modern technology, then its myth is tragic"
Ursula K. Le Guin, Writer
Small: Visual ideas combined with technology combined with personal interpretation equals photography. Each must hold
Arnold Newman
"Visual ideas combined with technology combined with personal interpretation equals photography. Each must hold it's own; if it doesn't, the thing collapses"
Arnold Newman, Photographer
Small: Once a new technology rolls over you, if youre not part of the steamroller, youre part of the road - Stewart B
"Once a new technology rolls over you, if you're not part of the steamroller, you're part of the road"
Stewart Brand, Author
Small: While the rest of the world has been improving technology, Ghana has been improving the quality of mans humani
Maya Angelou
"While the rest of the world has been improving technology, Ghana has been improving the quality of man's humanity to man"
Maya Angelou, Poet
Small: The science of today is the technology of tomorrow - Edward Teller
"The science of today is the technology of tomorrow"
Edward Teller, Physicist
Small: If future generations are to remember us more with gratitude than sorrow, we must achieve more than just the m
Lyndon B. Johnson
"If future generations are to remember us more with gratitude than sorrow, we must achieve more than just the miracles of technology. We must also leave them a glimpse of the world as it was created, not just as it looked when we got through with it"
Lyndon B. Johnson, President
Small: If GM had kept up with technology like the computer industry has, we would all be driving 25 cars that got 100
Bill Gates
"If GM had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1000 MPG"
Bill Gates, Businessman
Small: Technology has become as ubiquitous as the air we breathe, so we are no longer conscious of its presence - God
Godfrey Reggio
"Technology has become as ubiquitous as the air we breathe, so we are no longer conscious of its presence"
Godfrey Reggio, Director