"The minute viewers callin or write about your looks, they were not listening to what you were saying"

In this quote, reporter Jessica Savitch is highlighting the unfortunate truth of being a lady in the media market. She is recommending that when viewers focus on a woman's look instead of her words, it reveals a disrespect and attention towards her message. Savitch is implying that ladies are frequently judged and evaluated based upon their appearances instead of their intelligence or expertise. This can be frustrating and discouraging for women who are trying to make a meaningful impact through their work. Savitch's words serve as a suggestion to not let superficial factors eclipse the important messages being conveyed.