"The movie business is very much like that: people in authority making purely emotional decisions instead of interesting rational ones"

This quote by Bill Forsyth is describing the motion picture company and how decisions are made in the market. He is recommending that choices are made based upon feeling rather than reasonable idea. This might be translated as a criticism of the market, as decisions made based on feeling can be unpredictable and undependable. Forsyth is implying that decisions must be made based on rational idea, as this would lead to more dependable and constant results. He is suggesting that the motion picture service must be more concentrated on making choices that are based on truths and proof, rather than on emotion. This would lead to more successful and rewarding motion pictures, as choices would be made based on what is finest for the market, rather than on what is most popular or emotionally appealing.