"The outstanding people realized that the job involved more than just writing a good strategic plan. It was also important that top management should understand the plan and be prepared to adopt it"

This quote by David C. McClelland highlights the significance of having a good tactical strategy, but also highlights the requirement for top management to comprehend and be prepared to embrace it. The quote suggests that impressive individuals recognize that the job of developing a strategic strategy is not just about composing an excellent plan, but likewise about making sure that the plan is understood and accepted by those in charge. This implies that the strategy needs to be communicated effectively to leading management which they need to be willing to dedicate to it. This quote stresses the significance of having a strategy that is not just well-written, however likewise well-understood and accepted by those in charge.