"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships"
- Leo Burnett
About this Quote
This quote by Leo Burnett stresses the importance of imagination in marketing. He suggests that the key to developing reliable and initial advertising is not to come up with new words and images, but to discover brand-new methods to use existing words and images. He is recommending that the most reliable marketing is developed by taking familiar words and images and putting them into brand-new relationships. This might imply discovering new methods to combine words and images, or finding new ways to use existing words and images to convey a message. By doing this, advertisers can develop something that is both original and effective. This quote is a suggestion that imagination is crucial when it pertains to developing effective advertising.
This quote is written / told by Leo Burnett between October 21, 1891 and June 7, 1971. He/she was a famous Businessman from USA.
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