"The truth is that most small businesses will not succeed and you need to be emotionally prepared for this"
- Benjamin Cohen
About this Quote
In this quote, Benjamin Cohen is highlighting the harsh truth that numerous small businesses face. He is specifying that the reality is, the majority of small companies will not succeed. This can be a challenging concept for aspiring business owners to accept, as they often have high hopes and dreams for their organization. Nevertheless, Cohen is stressing the value of being mentally gotten ready for this possible result. Starting a business is a dangerous venture, and there are many factors that can contribute to its failure. By acknowledging this fact and being mentally gotten ready for it, business owners can much better manage the challenges and problems that may come their method. It is a pointer to approach entrepreneurship with a reasonable mindset and to be durable in the face of potential failure.
"Only as long as a company can produce a desired, worthwhile, and needed product or service, and can command the public, will it receive the public dollar and succeed"
"I think what it takes to succeed remains the same. You have to have a real love of your sport to carry you through all the bad times, you still want to go ski even when things aren't working. You must have a commitment to work hard and to never give up"
