"There is nothing like an odor to stir memories"

This quote by William McFee speaks to the power of scent in stimulating memories. Odors can be incredibly powerful in reviving memories, both great and bad. For instance, the smell of newly baked cookies might bring back memories of baking with a loved one, while the odor of smoke may restore memories of a terrible event. The sense of odor is carefully linked to the part of the brain that shops memories, making it an effective tool for recalling memories. It is not surprising that William McFee was so struck by the power of scent to stir memories. He recognized that the sense of odor is an effective tool for opening memories, both pleasant and unpleasant.