"There was an inquiry just last week about the new Bette Midler show, and I just didn't want to do that"

Robert Urich's quote is most likely describing a request he received to promote or talk about the new Bette Midler program. It appears that he was not interested in doing so, as he mentions that he "simply really did not want to do that". This could be for a range of reasons, such as not wanting to be associated with the show, not having adequate time to dedicate to it, or simply not wanting the subject. It is feasible that he was asked to appear on a talk show or podcast to review the show, or to compose a post or testimonial concerning it. Whatever the demand was, it shows up that Robert Urich was not thinking about participating in it. This could be due to a lack of passion in the show, or just not wishing to take on any type of additional work. Whatever the factor, it is clear that Robert Urich was not interested in participating in the promotion of the new Bette Midler program.