"These companies are in it for their dollars, and whatever is hot that is what they follow"

In this quote, Ja Rule is revealing his belief that business are primarily inspired by profit and will do whatever it takes to make money. He recommends that these business are not interested in the quality or worth of their items, but rather with what is presently popular or stylish. This could be viewed as a criticism of the consumer culture and the influence of money in driving business decisions. Ja Rule's words also imply a sense of cynicism and wonder about towards corporations, suggesting that their actions are not driven by authentic passion or purpose, however rather by the pursuit of financial gain.