"They ended up spending a total, their campaign plus the independent, about 1.3 million. I only ended up spending about - not only, but I spent about 2 million. But I had no intention of doing that until I was attacked with a negative ad by an independent group"

This quote by Rahm Emanuel is describing the quantity of money invested in his campaign for mayor of Chicago. He mentions that his campaign and an independent group invested an overall of 1.3 million dollars. He then goes on to say that he wound up spending 2 million dollars, which was not his original intention. This recommends that he was forced to increase his costs due to an unfavorable ad from an independent group. This quote highlights the value of money in politics, as it demonstrates how much cash is needed to run an effective project. It also demonstrates how unfavorable advertisements can be utilized to affect the result of an election, as it forced Rahm Emanuel to increase his spending in order to neutralize the negative ad.