"They just expected it to you know... Paul, Steve and I could have hired our own publicist, if we wanted to, but I kind of liked the way it was more of a cult thing and those that liked it, liked it, you know what I mean?"

This quote by Amy Sedaris speaks to the idea of not requiring to work with a press agent to get acknowledgment. She and her buddies Paul and Steve might have employed a press agent, however they preferred the concept of it being a "cult thing" where those who liked it, really liked it. This speaks to the idea of organic development and appreciation for something that is not required or pressed on people. It also speaks with the idea of quality over quantity, as having a cult following is more significant than having a big following of people who might not be as passionate about the item. Amy Sedaris is recommending that it is better to have a smaller, more dedicated following than a big, less enthusiastic one.