"Unless a reviewer has the courage to give you unqualified praise, I say ignore the bastard"

John Steinbeck's quote "Unless a customer has the nerve to provide you unqualified appreciation, I say neglect the bastard" suggests that one need to not put excessive focus on getting criticism unless it is genuine and constructive. Steinbeck appears to imply that some reviewers may not have the bravery to give their true opinion and rather, might offer prejudiced or unjust feedback. Therefore, he encourages us to dismiss such customers and concentrate on those who have the ability to provide sincere and valuable feedback. Simply put, Steinbeck values useful evaluation and indicates that we ought to not enable ourselves to be swayed by insincere criticism.