"Virtue has its own reward, but no sale at the box office"

This quote by Mae West is a humorous way of stating that doing the best thing is its own benefit, however it will not bring you fame or fortune. West is recommending that although it is essential to do the best thing, it won't always bring you success or acknowledgment. She is implying that in order to be successful, you need to do something that is marketable and will generate cash. West is also suggesting that fame and fortune are not always the result of doing the best thing, which it is important to focus on what will generate money. This quote is a suggestion that although it is very important to do the right thing, it is also important to concentrate on what will bring in money and success.