"We based the look on rock 'n roll right from the beginning"

Vivienne Westwood's quote speaks to the influence of rock 'n roll on her fashion designs. She is saying that she has actually been influenced by the style of rock 'n roll given that the beginning of her career. This could suggest that she has actually been integrating elements of rock 'n roll into her designs given that the start of her profession, or that she has been influenced by the attitude and energy of rock 'n roll to produce her styles. It might also mean that she has actually been using rock 'n roll as a source of motivation for her designs, drawing on the style and attitude of the genre to develop her own unique appearances. Whatever the case, it is clear that rock 'n roll has actually been a major influence on Vivienne Westwood's haute couture.