"We can learn from IBM's successful history that you don't have to have the best product to become number one. You don't even have to have a good product"

Adam Osborne's quote suggests that success does not always originate from having the very best item. Rather, it is possible to become number one without having an excellent product. This is exhibited by IBM's effective history. IBM was not the very first to go into the computer market, however they were able to end up being the leader in the industry. This was because of their focus on marketing and customer support, rather than the quality of their product. They were able to produce a strong brand name and faithful client base, which permitted them to end up being the leader in the market. This quote serves as a pointer that success does not always come from having the best item, however rather from having a strong brand and customer care. It is necessary to focus on marketing and customer care in order to end up being successful, even if the item is not the very best.