"We should remember the campaign advertising will be only a smaller portion of the President's total exposure"

This quote by Robert Teeter is a reminder that the project advertising and marketing for a governmental candidate is only a tiny part of the overall direct exposure they will obtain. It is very important to bear in mind that the campaign marketing is only a fraction of the overall exposure the prospect will certainly get. This indicates that the prospect's message must be connected in other methods, such as through speeches, meetings, and debates. It is also essential to remember that the prospect's message need to correspond across all platforms. The candidate should have the ability to properly interact their message in a range of ways in order to be successful. Project advertising and marketing is only one item of the puzzle, as well as it is important to bear in mind that the candidate's overall direct exposure will be a lot more than just the ads.