"We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market"

This quote by Richard Branson speaks to the disruptive nature of the Virgin brand. He is suggesting that Virgin tends to get in industries and shake them up, doing things in a different way than what has been done before. This interruption has a long lasting result on the market, as it is not the same as it was prior to Virgin went into the marketplace. This speaks with the power of the Virgin brand and its capability to challenge the status quo and develop long lasting modification. Branson's quote is a testimony to the success of the Virgin brand and its ability to change markets. It is a tip that Virgin is a force to be reckoned with which it can making a long lasting impact on the industries it enters.