"Well, I would never admit to copying Karl Rove's play book, but there's no doubt that what the Bush people did in 2004 was impressive. They had neighbors talking to neighbors. They did a remarkable job increasing Republican turnout in states like Ohio and Florida"
- David Plouffe
About this Quote
David Plouffe is acknowledging the outstanding work done by the Bush project in 2004. He is not confessing to copying Karl Rove's play book, but he does recognize the success of the Bush project in increasing Republican turnout in crucial states like Ohio and Florida. He attributes this success to the Bush project's ability to get neighbors talking to next-door neighbors. This suggests that the Bush project achieved success in mobilizing their base and getting them to the polls. Plouffe's quote is a testimony to the efficiency of the Bush project's grassroots technique.
"The opportunity to create a small world between two pieces of cardboard, where time exists yet stands still, where people talk and I tell them what to say, is exciting and rewarding"
