"Well, our songwriting process is pretty collective"

Adam Rich's quote recommends that the songwriting procedure for his group is collaborative. This suggests that all members of the group add to the songwriting procedure, instead of one individual taking the lead. This might include each member of the group contributing ideas, writing lyrics, or playing instruments. It could also include the group discussing ideas and working together to create the tune. This kind of collective songwriting process can be advantageous as it permits each member of the group to have a say in the imaginative process and can cause more imaginative and special tunes. It likewise permits the group to draw on the strengths of each member, developing a more well-rounded and complete song.