"Well, we know that people in Australia love the idea of both Impulse and Virgin Blue getting up and adding a bit of competition, and it's fun to be able to deliver it"

This quote by Richard Branson is describing the competitors in between Impulse and Virgin Blue in Australia. Branson is expressing his interest for the competition in between the two companies, and how it is advantageous for individuals of Australia. He is recommending that the competitors between the two companies is providing a positive result for individuals of Australia, as it is giving them more option and better rates. Branson is also recommending that it is pleasurable for him to be able to offer this competition to the people of Australia. This quote is a testament to Branson's commitment to offering the best possible service to his consumers, and his determination to go the extra mile to ensure that they are pleased.