"We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services"

John Larson is recommending that the business must invest in marketing, retention, and trainee services in order to take advantage of the marketing and grow the top-line. This strategy has succeeded in the company's other acquisitions, and Larson is recommending that it must be utilized once again. By purchasing marketing, the company can increase its exposure and reach more prospective customers. By buying retention, the business can make sure that existing consumers remain loyal and continue to acquire their services and products. Lastly, by purchasing student services, the company can offer a much better experience for students and increase their satisfaction with the company. By following this method, the company can increase its top-line and become more successful.