"What becomes fascinating is the way the culture industry doesn't deny it and doesn't try to mitigate it, but tries to sell its products as a way of liberating oneself"
- Thomas Frank
About this Quote
This quote by Thomas Frank speaks with the power of the society industry in modern-day society. He suggests that the culture market does not deny the fact that it is selling products, however instead tries to market them as a way of liberating oneself. This suggests that the society industry knows its power as well as influence, as well as is using it to its advantage. It is trying to encourage consumers that acquiring its products will cause flexibility and freedom, when actually it is simply a way of generating income. This quote highlights the requirement for customers to be familiar with the power of the culture industry and also to be essential of the messages it is sending out. It is important to acknowledge that the culture sector is not constantly watching out for our best interests, which it is important to be mindful of the messages it is sending.
"We have our own history, our own language, our own culture. But our destiny is also tied up with the destinies of other people - history has made us all South Africans"
"Without culture, and the relative freedom it implies, society, even when perfect, is but a jungle. This is why any authentic creation is a gift to the future"
"Of course as children, we all, in all cultures and societies, learn behavior from observation, imitation, and encouragement of various kinds. So by the suggestion made, we all 'pretend' most of the time"
