"What I'd like is to turn out like Jessica Simpson, with her whole brand"

Nicole Polizzi, better referred to as Snooki, is expressing her affection for Jessica Simpson and her success in creating a brand name for herself. She is most likely describing Simpson's success in the music industry, her clothing line, and her other service endeavors. Snooki is likely expressing her desire to replicate Simpson's success and develop a brand name for herself. She may be referring to her own truth tv career, her clothing line, and her other organization endeavors. Snooki is most likely revealing her admiration for Simpson's success and her desire to produce a similar brand name for herself. She is likely motivated by Simpson's success and is influenced to produce a brand of her own. Snooki is likely expressing her admiration for Simpson's success and her desire to create a similar brand for herself.