"When we're in a peak, we make a ton of money, and as soon as we make a ton of money, we're desperately looking for a way to spend it. And we diversify into areas that, frankly, we don't know how to run very well"

This quote by Bill Ford talks to the cyclical nature of organization and the importance of diversity. When a service is in a peak, it is making a lot of money and is searching for methods to invest it. This can cause diversity into locations that the business may not recognize with, which can be risky. This quote highlights the value of comprehending the business and the market prior to making choices to diversify. It likewise speaks to the value of having a plan for how to spend cash when it is readily available, rather than simply investing it without thought. By having a strategy and understanding the dangers related to diversity, services can ensure that they are making the very best decisions for their future.