"When you write something it has to hit the level that you accept as being good"

In this quote, Will Champion is stressing the value of quality in writing. He recommends that when you write something, it should satisfy a particular requirement that you think about to be great. This might imply that the writing is well-crafted, thought-provoking, or impactful in some way. Champ's words likewise suggest that there is a personal component to this standard of "goodness" - what a single person considers to be good writing might vary from another's. Eventually, this quote highlights the value of pursuing quality in composing and constantly pressing oneself to reach a level of quality that is personally satisfying.