"With regard to the youth vote we should encourage them to partake in the process, making more use of our education system to show the role Government plays in their lives, but also utilise the youth media they relate to to better connect them to our message"

In this quote, Adam Rickitt is emphasizing the importance of involving youths in the political process. He recommends that the education system must play a role in informing youth about the role of government in their lives. Additionally, he thinks that making use of youth media, such as social networks and other platforms that youths relate to, can help to much better connect them to the message of the government. By doing so, Rickitt thinks that the youth vote can be encouraged and their voices can be heard in the political sphere. This quote highlights the requirement for engaging and empowering youths in the democratic process.