"You can say things a million times, but if you can't sing it, then it really isn't much of a song"

In this quote, Justin Timberlake is stressing the value of not just saying something, but being able to reveal it through music. He suggests that words alone may not have as much effect as when they are sung. This might be due to the fact that music has the power to evoke feelings and connect with individuals on a much deeper level. Timberlake is indicating that a tune is not almost the lyrics, however likewise about the delivery and the feeling behind it. It is a suggestion to artists to put their heart and soul into their music, rather than just duplicating words with no sensation.